Jaco de Bruyn is an icon in the fitness industry both locally and internationally. Jaco is a fitness model, business owner and self-made brand extraordinaire. We sat down in the Tellytrack Studio and discussed his progression from a 3-year gap year abroad to coming home skinny fat, to getting married and his ultimate progression to one of the most influential fitness models in the world. We also delved into what it takes to run a successful brand on social media and the pressures related to this.