Entrepreneur and adventurer Tristan van Moerkerken is the Founder and Managing Director of Primeself and ZA Nootropics. The two companies offer online platforms for consumers to purchase Nootropic based supplements and Nootropics respectively. We sat down and discussed what Nootropics are, why we should be using them, how he got involved in Nootropics and the challenges and sacrifices he made all in the name of following his passion and starting a business.